Mobile might be the new TV

While phones haven't exactly replaced our TVs one thing is certain, we are spending more time on digital media than we are sitting in front of our TVs.

According to the latest media consumption study by eMarketer the average adult spends 5 hours a day on non-voice digital media compared to 4 hours and 31 minutes watching TV. Furthermore an expected decrease in TV consumption is expected this year, while digital consumption will shoot up 15.8 percent.

Digital media's growth is due in part to mobile devices. American adults spend an average of 2 hours and 21 minutes on their phones every day, browsing through non-voice media. That's a little more than half of all TV consumption. A grow of an hour from last year and matching the time spend daily in computers and laptops. The study took into consideration the growing trend of multitasking mediums, such as live tweeting TV shows. In this sense the TV has helped the rise of mobile media consumption. Also services such a Netflix and Hulu have helped the decrease the time spend on television sets.

While we can't count out yet our TV sets from the media race, one thing is certain, mobiles are catching up.

Leave a comment Your email address will not be published. Required fields are marked *.

Contacts Us

20900 NE 30th Ave. Suite 723
Aventura, Fl 33180